- Designed, developed & executeed (project manage) end to end, Niantic India (The Pokemon Company’s) college acquisition program with over 7L+ students participating in 7+ campus festivals including Mood Indigo (IIT B) & Rendezvous (IIT D)
- Designed & executed Mytra BTL campaign across target markets : Dehradun, Indore + 4 more - while deploying teams to execute plans.
- Successfully executing campaign with a footprint of over 3+Mil users across cities.
- To design tailor made solutions for legacy brands like - Hero, The Pokemon Company, Myntra etc to penetrate Indian student eco-system & Lead a team of 10+ members to execute creative solutions.

• Conceptualisation, Ideation & Execution of Gener8’s First IP : Gener8 Experiences - An annual experience
• Scaling of Annual IP into 4 Sub IPs : Music, Arena, Collaborations & Annual Experience.
• Raised sponsorships worth 50L+ through strategic alliances with brands like - Beam Suntory, Jim Beam, Jakob Steiner, Simba Beer etc
• To manage project across vertices of : Artists, Production : Technicals & Ground Ops, Sponsorships & Partnerships, Out-Reach & Ticketing for India’s Biggest Night in Techno called Gener8 with Nina Kraviz; owned by Gener8 Events.
• ‍To define & take to market the visual identity for a successful IP deployment & 4.5k ticket sell out.
• Managing P&L with revenue generation across verticals : Tickets, sponsorships, F&B & Production Ops
• Manage performances & expectations with artists like : Nina Kraviz, Bullzeye, Ana Lilia etc
• Launched the Maiden Edition of the IP successfully with over 5Mil+ organic, 25Mil+ Media Reach.

• To manage project across vertices of : Artists, Production : Technicals & Ground Ops, Sponsorships & Partnerships, Out-Reach & Ticketing for India’s Biggest Rock Festival called Bandland; owned by BookMyShow.
• To define & take to market the visual identity for a successful IP deployment & 12k ticket sell out.
• Manage performances & expectations with artists 
like : Goo Goo Dolls, Deep Purple, War on Drugs, Amyl & the Sniffers, Parikrama, Skrat etc
• Ensure a successful IP launch with key anchors on establish the brand of Bandland, Ticket sell-outs, Experience curation & community registrations etc
• Production, narrative & direction for Branded IP collaterals, marketing assets & documentary

• Building World’s first Women only social media & e-commerce platform on Web3
• Responsible for project management for their first 10 NFT collections to go live on the coto marketplace
• Responsible to aid launch of the coto gains (currency) for platform engagement & to airdrop the first ever coto airdrop to over 5.6K community members.
• Supported the community & content teams to draft up community building framework & communications across channels
• Worked on deployment of the coto white paper on Blockchain

• Building India’s first Creative network of Talent as a tool for Brand & creative campaign management.
• Worked with 50+ of India’s Top Consumer Brands/organisations including - Universal music group, OnePlus India, Johnnie Walker, Prime Ministers office, Vespa etc.
• Conceptualised, Created & launched the visual language for Baadshah’s new album - Retropanda & developed a 10K PTP NFT Project.
• Executed over 50+ campaigns & 200+ projects including - Brand launch assets, Documentaries, NFT project design & development, Website Dev & deployment, Brand/Product asset creation, etc.

• Devised overall marketing & digital marketing plan for Echoes 2021 & Established 2 Digital IPs across OTTs for the festival (innovative media).
• Festival expansion - Pan India & Overseas - Planning and Execution for EOE ‘2022. Brand & Partnership consolidation with innovation team.
• Lead planning & execution for Johnnie Walkers’ brand IP ReVIBE The Night : Over 80+ concerts Pan India, Launch of their signature serve JW Red & Ginger. Culture curation & Talent Manager across 8 Hotspot concerts Pan India.
• Digital Campaign planning with over 25Mil+ impressions across 3 months of active Digital Campaigning for the Branded experience - Over 25k+ tickets sold.
• Lead Content for India’s Biggest Branded Drone show at Morjim, Goa. (for Johnnie Walker India)

• Project Lead for OnePlus Music Festival : Talent coordinator for Dua Lipa, Katy Perry and 7 other local artists etc. Involved in event design, productions and led on-ground operations - end to end execution of concert at DY Patil Stadium.
• Road to OPMF : Designed the partnership for execution of 23 activations with 5 Music bands in partnership with Hard Rock Cafe (JSM corp), Pan India.
• Managed End to End execution of the OnePlus TV Media Briefing at Delhi with over 120+ Media houses participating. Taken a lead with focus on Event conceptualisation & executed 3 successful product briefings.
• Conceptualised and curated the launch event & engagement arena for the OnePlus 7 launch at IG Stadium in New Delhi
• Lead community growth and engagement strategies on OnePlus Forums for OnePlus India over 2 years. Responsible for a proven growth and overall engagement rate of 9.5% (Community size - Over 4+ Million)
• Planned staggered launch strategy and community building plan for Red Cable Club (Size ~ 2+ Million)