VESPA LAUNCH ASSET || Digital Cut & TVC Cut‍

Vespa IMT, while launching a new variant needed a launch asset (to be then converted into a TVC - 8sec & Bill Board Hoardings at 8k resolution).
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- Challenge : We didn't have any video footage to be used as part of this assets. Only lifestyle & product photography.
- Result : Streamlined video production with a cut & chop style video, that utilizes only static assets & motion animation.

OnePlus WORLD || Virtual Shopping Experience - OnePlus 8T

For the launch of the OnePlus 8T, IMT created an immersive virtual shopping experience. In my role as Community Head, I managed :

- Development of over 80+ digital assets and generated excitement within our community.
- Drove pre-sale registrations over 30k+ users across multiple platforms, building anticipation and engagement ahead of the official launch.
- Hosted overall traffic of over 1Mil+ users experiencing the OnePlus World in the interim of the launch.

OnePlus Music Festival || 25k Attendees || Katy Perry, Dua Lipa & 7 A list Indian Acts

- Launch Asset for OnePlus Music Festival 2019; This campaign was designed to generate excitement and buzz around OnePlus's debut in the music industry, marking a successful first step in building brand visibility in this new space.
- Achieved a significant impact across digital platforms, amassing over 6.5 million views on YouTube alone and surpassing 25+ million views across all platforms.
- It was followed up with 25 Pre Parties across 8+ cities to promote the show in partnership with JSW Corp (HardRock Cafe India).

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Johnnie Walker ReVIBE the Night || JW Red & Ginger flavor Launch || Retail Activation || Community Engagement through Events ||

- Led the planning and execution for Johnnie Walker's brand initiative, ReVIBE The Night.
- Overseeing over 80+ concerts across India across 12+ cities.
- Launched their signature serve, JW Red & Ginger with BTL & Retail activations of over 800+ retail outlets.
- Managed cultural curation and talent for 8 high-profile hotspot concerts nationwide : A List Indie Talent.
- Achieved an impressive reach with over 100 million impressions across media and digital platforms.

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Johnnie Walker Drone Show || Morjim Beach, Goa '22 || India's first branded consumer drone show for alco-brev brand

- Leading content production & creative direction for India's First & Biggest branded drone show for Johnnie Walker India on 31st Dec 2021.
- Over 500k+ impression on the Johnnie walker social handles & 4k+ people at the show at Morjim beach in Goa
- 550+ drone in sky, programmed to make the Johnnie Walker logo + synchronized choreography to perform the 3mins+ show

Brand Campaign (during Covid) "Zaroori hai kya"

- "Zaroori hai kya" was a brand campaign to amplify Rapido's door to door delivery service; although the brand wanted to drive back the thought of the deliver executive who is risking their lives to make it happen. So this brand asset wanted to take a satirical tone to the consumers and while promotings its door to door delivery service, wanted to make a plea to the audience, to think once before ordering "Zaroori hai kya".
- This took the internet by a surprise hearing from a service saying that one should consider if the service is really required or not. Rapido's most popular brand asset on socials (FY '21) - charted over 1Mil+ views on IG.
- End to end production & shoot was wrapped within 72 hours : From shoot to go live

OnePlus Donin8 || Cricketers vs Gamers || OnePlus 8T

- OnePlus Domin8 was conceptually developed in 2020 (during the pandemic) to be India's first online gaming campaign with the Indian Cricket team players including KL Rahul, Yuzi Chahal & 6 others Vs India's Biggest Gaming Streamers including Dynamo & Sc0ut. Driven by the core thought of "Playing with the community".
- 350k+ views on final gameplay & over 75k+ concurrent users on the stream.
- Widely popular amongst the community, over 41k applicants led to the top 1000 people who battled with these top teams; hosted by Abish Mathew.
- Managed all backend ops for game config to the final broadcast delivery on the day of live stream. All player queries, along with managing real-time crisis management.

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Bandland Forever || Documentary : Homecoming of Rock (Back to Bangalore)

- Bandland Forever was an effort to immortalize the fleeting feeling of the love for Rock music in Bangalore. The asset was directed and shot with Momo Media & served as a true "Making of" documentation of why this festival has become a calendar event for thousands in the city.
- Asset truly serve the depth of the concept & need for such a festival at the heart of the city.

OnePlus Student Ambassador Program || Community Building

-Now stands tall as one of the best student programs to exist in India. It was developed to brew a core student community in India.
- Program attracts over 50k+ registrations YOY; designed to find the top 25 student marketers who would shape the student community narrative for OnePlus for the year to come
- Overall student community size for OP India is now estimated at over 2Mil+ students engaged across 6 years since its inception; adding over 2+ engagements (across platforms) & over 35Mil+ impressions garnered; alongside over 100+ student events & collaboration with the community.

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OnePlus Music Festival

OnePlus' first-ever global effort towards uniting its community under the roof of music. OPMF was attended by over 24k+ people on single day at D.Y Patil Stadium & was headlined by Katy Perry & Dua Lipa - alongside 7 Top Indian acts including : Amit Trivedi Ensemble, Ritviz, AsWeKeepSearching etc

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- Managed event operations end to end along with a core team of 4 members: Talent management, Production: Technical, Non-Technical, Partnerships, 23 Pre Parties with JSW Corp.
- Helped conceptualize, ideate & manage the overall project (an overall media valuation of over 25cr+)
- Aided in production & distribution of marketing assets across channels: TV, Radio, Cinema, Print & Glossy Media & Digital Media (overall media impression >150Mil+)
- Overall Earned Media >100Cr+ on the project (across 4+ months)

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Gener8 Experience With Nina Kraviz

- Handled end to end execution across all functions: Ticketing & Marketing, Offline Experience & Content Productions, Digital campaigning etc

Audience : 4500+
Headliner : Nina Kraviz || Indian Headliner : Bullzeye

Roaring Partner : Simba
Music Partners : VH1
Experience Partner : Jim Beams
Best Vibe Partner : Jacob Steiner

Overall Marketing Statistics :
Organic Impressions : 1.2 Mil+
Paid Campaign Impressions : 4.98 Mil+
Total No. of PR Articles : 124+
Overall Audience Reached : 24.5 Mil+ (across digital & print media)

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Devin Vessel || Overlooked || Nike Global

- Overlooked Was an asset commissioned and produced with Devin Vessel from LA Lakers. It is an urge, a calling to get NBA drafting committee to take note of serious talent that missed our an opportunity during the pandemic.
- While being overlooked. It speaks to all the talented players with hours of hard who want to "not" be overlooked.
- Done in collaboration with Vortex Film
- Shot in LA & Edited in India. This project marks the true collaborative possibility between creatives across varied geographies.

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India's Biggest Rock Music Festival

- Designed, Developed & Managed the project end to end for BookMyShow
- Launch Asset developed with Momo Media to attract a ticket sell out at 12k+ audience - Planned & Managed overall marketing budget with internal teams of over 1.5Cr+ across media channels (offline, Radio & OOH)
- Forged BTL partnerships with culture-first on-ground communities to market and get the word out amongst the local communities
- Launched 3+ Pre Parties specifically curated to suit Rock Music fans (with multiple contests, trivia quizzes etc) to keep the community engaged, along with strategizing for content marketing to support the conversation online
- Successfully launch the first edition with 5Mil+ organic & 25Mil+ media reach
- Talent On the Line Up : Deep Purple, Goo Goo Dolls, War On Drugs, Amyls & the Sniffers, Skrat & 4 others

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